Before optimizing a website a thorough analysis of the website, its content, potential customers should be done. A competitive analysis of the competitor’s website to find out what new techniques they are using. This would give you an idea of the strategy which you could use for your business promotion.
Keyword research
Relevant keywords play a major role in search engine optimization. With the help of certain keyword research tool you get the best & the most frequently used keywords. Before preparing the final list of keywords an analysis of the competitor’s site, keyword phrases & Meta tags should be done thoroughly.
On page optimization
It includes refining of HTML code, content analysis, developing optimized pages, creation of sitemap so as to enable search engine spiders to assess the nature of your website.
Off page optimization
It includes search engine as well as directory submission of your site. Search engine submission ensures that the search engines are aware of your online presence. Directory submission would provide your site with the much needed exposure. They are a good way of generating back links thereby generating targeted traffic to your site.
Monitoring & position reports
It includes monitoring the keywords finalized before optimization and the modifications made post optimization.
