Wednesday, October 2, 2013

SEO Techniques 2013

Generate Quality
Content Creating quality content is not an easy job. Companies are designing content strategies, and for larger companies, the strategies are rather multifaceted. Imagine a company that offers dozens of products in each of these different types, sizes, styles. Each product offering a different experience to the customer. What is the best method that we can optimize our content? Here are some ideas to keep in mind:


  •  The Content of a Page should not be too long
  •  If you distribute content in parts, it must be consistent 
  •  Note the keywords, but do not abuse. Should be used naturally in the content. 
  •   Use H tags to distribute your articles better
  • Use the bold text and internal links
  •  Beware of duplicate content 
  •  Links to external sites with relevant content 
  •  Update content for your web site continuously

Build Backlinks
There are many ways to generate inbound links. The most common are through social networks (Delicious, Twitter, Facebook, etc.), Forums, blogs, etc.. And even writing articles on quality sites. But leaving that aside, there are some tips you should keep in mind:

Must be unique content

If you’re writing a guest post on a blog, do not repeat the same content in another. Many people were posting the same items in different sites to generate inbound links.


Increase Traffic Sources


Currently Techlato gets about 10-15% of search traffic from Bing and I’m sure the potential is much greater. Moreover, the mere fact that our SEO strategy depends on a single search engine. Of course, Google is the main search engine, but we must never neglect the optimization for the other search engines. Among some tips to keep in mind to optimize our best seo techniques for Bing and Yahoo , we have:

Emphasis on the label title: Bing is mindful of the keywords used in the title of the page, not only the H1 article. This is not confirmed, but according to experts, usually Bing values better pages with over 300 words in your content. The links are so important to Google & Bing.

  • Bing recommends you use Meta Tags for each page only 
  • Use schema.org markup
  • Use friendly URLs. 
  • Use the tools that Bing offers: Bing Webmaster Tools.
  • Remember to optimize for Bing & Yahoo.

Buying Offline by Searching Online has been a growing pratice. So if you have the website of a small business, you must focus on capturing local traffic. 

  • Displays your correct address and phone number.
  • Your website must be optimized for mobile devices, and if not optimized, at least should not have breaks.
  • Use a domain local extension.
  • Associate your country domain in Google webmaster tools.
  • Use a local hosting.
  • Get inbound links from sites with local domain extension.
  • It is also advisable to have links to local directories like the Yellow Pages of your country.